Bord na Móna is an iconic Irish brand, with an amazing story to tell. Although too often the beginning, middle and end of that narrative is perceived as just ‘heat and peat’.

And while Bord na Móna has been warming hearts and homes across Ireland for more than 80 years – and continues to do so – they are a modern, dynamic company leading the change to ensure a sustainable future for Ireland.

The diversity of their business is as staggering as it is impressive, and encompasses everything from renewables to waste collection, biomass to international horticulture, not to mention their role as guardians of over 80,000 hectares of Irish landscape.

Our task was to communicate that diversity with a confidence that reflects the scope of Bord na Móna’s ambitions. Our brand film tells that story. A new story for the next chapter in Bord na Móna’s proud history. The one still be written.

And thanks to Piranha Bar for their immense contribution. Amazing, as always.