The nutrition a baby gets for the first 1000 days of their life is important. Really important.
Danone wanted to help mums and mums-to-be make the best choices for their babies by giving them access to information, recipes and expert tips. So we created a mobile responsive website, TV campaign and suite of emails to make sure they would always have the information they need at the time they need it. Knowing Mums don’t get much sleep and have a fondness for mobile phones, we focused on a mobile first strategy (with lots of cute pictures of babies). It worked! Over 50% of new mums in Ireland signed up in the first 12 months.