Got a 1-3 year old in your crew? Welcome to the hood… Toddlerhood!

#YOTO (or You Only Toddle Once) is a rap by toddlers all about their unique developmental and nutritional needs. This innovative film merges the worlds of hip hop and toddlerhood and blends advanced CGI technology with live-action to show toddlers in a way nobody has ever seen before.

The aim of the campaign is to establish Toddlerhood as an important developmental stage that requires public recognition and support through education. It drives viewers to Toddlebox.ie, an amazing resource from Danone ELN that helps parents make the most of this important stage.

This colourful campaign will run across digital and TV.