Chemistry is a full service creative agency. We have an unmatched record of winning Irish and international creative awards; we are also the only Irish agency ever to have won Gold at Cannes. And we have won our fair share of effectiveness awards, including numerous ADFX Awards.
We love to create work that is visually beautiful. We love to create work that gets people talking. And we love to create work that engages on a deep emotional level, or simply makes you laugh. But above all we love work that works. And we love to be where our clients’ consumers are.
To that end, our most powerful creative ideas have two facets in common: they clearly match marketing intent with consumer need, and they come from insights based on a thorough understanding of the context the idea needs to operate in.
So although we prize creativity, we never regard it as an end in itself. Its true purpose is to realise our clients’ marketing objectives. This was our belief when we established Chemistry as a fully integrated communications agency in 1999, and it remains our belief today.
To get in touch and find out how Chemistry can work for your organisation, CLICK HERE.
Aoife joined Chemistry after having graduated from the DIT MSc in Advertising in 2017, bringing a fresh perspective on the industry to the agency. Aoife has a strong creative background, having studied Art, Craft & Design at CSN, working as a visual merchandiser in fashion retail and completing a BA in Art History at UCC. Aoife was on the 2017 ICAD Upstarts course, where her work was exhibited at The Future event in the RDS. While working at Chemistry, Aoife has worked on brands such as Dunnes Stores, Lidl, Danone, The Irish Examiner and Audi.
Client Service Director
Deirdre joined Chemistry in August 2013 after an 11-year stint with DDFH&B. During her time in DDFH&B, Deirdre managed many of the agency’s largest clients, including Vodafone, SuperValu and Bord Gáis Energy. Deirdre is highly experienced in account management and was instrumental in leading all TTL campaigns for Vodafone and Bord Gáis Energy during her tenure. She is now responsible for the running of the Client Service function in Chemistry as well as leading a number of the agency’s key accounts, including Dunnes Stores, Danone and Bord na Móna. Amongst her achievements are 7 ADFX awards to date (including the 2012 Grand Prix), a number which she is keen to increase. Prior to agency life, Deirdre worked with Heineken Ireland, managing sponsored events, and at Tara TV as Media & Communications Manager. A UCC graduate with an honours degree in English and Applied Psychology, Deirdre also holds post-graduate qualifications in Public Relations and Television Production.
Edel started her career studying media arts in DIT and Paris where she specialised in documentary making. Her short documentaries were shown at film festivals worldwide. She subsequently spent two and a half years working in the Irish TV and film industry working on various BBC, TG4, RTE productions working her way up to production manager. After some travelling she embarked on a Masters in Film & Media, ever interested in how stories are told and weaved culturally. Somewhere along the way she discovered a passion for graphic design and studied that for two years. She worked for a variety of Dublin design agencies in editorial, corporate and packaging design. Her design experience & an enduring love of mixed media storytelling led her to art direction. She was twice an ICAD upstart in the design & advertising strands. She worked with In the Company of Huskies for a stint before joining Chemistry, where she art directed The Vitrine Project which gained much notoriety online and was commended by ICAD.
A graduate of Trinity and DIT, Aungier Street, Emmet is one of the best regarded and most awarded copywriters in this market, with credits like 3 ICAD Golds, and Grand Prix at both the National Radio Awards and the National Newspapers of Ireland Awards, as well as a coveted and still only Irish ever Gold Lion from the Cannes Festival of Advertising. Emmet has been with Chemistry for over 17 years and his thorough understanding of strategic issues ensures creative of high quality that addresses the client needs.
Gemma graduated from Maynooth University in 2015, with a first class honours degree in Media Studies and Music. She also received a diploma in piano teaching from the Victorian College of Music in London. Keeping her musical side as a hobby, she pursued a career in media and advertising. She spent two years in account management at digital publisher Maximum Media, working on brands such as Unilever, Diageo and Mondelēz. Then, after a short stint in Clive Agency, Gemma joined the team at Chemistry in August 2018.
Head Of Art
Hugh graduated from the DIT school of Art, Design and Print in 2013 with first class honours. He was awarded internationally for his work there before diving straight into the advertising world when he started with Chemistry in 2014. In the past two years Hugh has worked with brands such as Bord na Móna, Irish Examiner, Tesco Mobile, Kerry Group and the Irish Cancer Society. As well as winning Best Art Direction at the 2016 Digital Media Awards, Hugh won 2 Golds, a Silver, a Bronze, and the Greenhorn Award at the 2016 ICAD awards. He has been an active board member of the Institute of Creative Adverting and Design (ICAD) since 2014.
Since graduating from the DIT Masters in Advertising in 2007, Jennifer has worked in both above and below the line agencies where her clients included Aviva, FAI, An Post, SuperValu, eMobile, SEAT and Bord Gáis Energy. She brings experience and understanding of all types of media and is skilled in making the best use of budgets to help clients achieve their objectives. She has also worked with many media companies and suppliers so she is a firm believer that integration is not just a word, it’s a must in order to get the best results for her clients. Therefore she’s a big fan of the occasional WIP meeting!
Senior Account Manager
Julie joined Chemistry in February 2018 from In the Company of Huskies, where she was Account Lead on the Fàilte Ireland, Wild Atlantic Way - Digital Account. Previous to this, Julie was a Senior Account Manager in DDFH&B working mainly on the SuperValu, Centra and eir Accounts.
Katherine Moore was born in Dublin several decades ago. She started her career in the 80’s in the only company to print promotional balloons in Ireland, The Dublin Balloon Printing Company, now Hanley Event Management where she was Sales & Marketing Executive. She left to raise her twin daughters, then worked as an administrator in the Irish Writers' Centre, the national body for contemporary literature in Ireland. She was co-editor on Irish Writers against the War (O’Brien Press 2003), she has also worked on The Whoseday Book (Irish Hospice Foundation 2000) and as administrator on Out To Lunch: An Anthology of Irish Writing (2002). Katherine has worked as Office Manager in Chemistry since 2004.
Head of Digital and Social
Kieran arrived in Dublin in 2008 and started his career in Publicis QMP, convincing them to give him a three month trial in the client service department. Fortunately they kept him, and he weathered out the downturn there for four years working on a range of accounts including Meteor, DAA and Halifax. A move to Cawley Nea/TBWA followed, where an opportunity to work with the Golden Arches on McDonald's proved too tempting to resist. Then followed a move to Boys and Girls to work on the Three account where he managed integrated campaigns during the takeover of the O2 brand in Ireland, helping with the rebrand and working on the launch of the accompanying sponsorship assets of the 3Arena and the 3Plus loyalty programme. A keen personal interest in Social media bagged him a job as Client Service Director in digital and social agency Vocal, where he created Social campaigns for clients such as BMW and MINI and implemented a range of technology-led campaigns for Pfizer and Skillsoft. He was a founding board member of the IAPI Futureheads group and remains committed to the training and development of young people in the industry. Kieran recently joined Chemistry to lead the agency’s digital ambitions and provide best in class digital expertise and advice for clients and agency staff alike.
Senior Account Manager
Mags graduated from the UCD Michael Smurfit Graduate Business School with a 2:1 Masters in Marketing. She is Chemistry's longest serving Account Manager having worked here for almost six years now on on a wide range of high profile campaigns for clients such as BMW MINI, Lidl, Britvic, the Irish Cancer Society, Fine Gael and the Referendum Commission. She previously worked in digital and below the line roles in Dublin agencies Cybercom (In the Company of Huskies) and Dialogue on brands such as Carlsberg, Guinness and Guinness Storehouse. She plays Saxophone and has studied to Grade 7. Her show stopping cameo with the Chemistry band 'Lorum and the Ipsums' is thought by experts to have sealed the gold for Chemistry at the TABS Battle of the Bands. She also recently passed the IPA Eff Test.
Senior Strategic Planner
Mary is an award winning Strategic Planner with over 10 years’ experience in the industry. She joined Chemistry in September 2018 from Owens DDB, where she was Strategic Planning Director, and has previously worked as a Strategic Planner in BBDO Dublin and McConnell’s Advertising. She is the author and winner of 2 ADFX advertising effectiveness awards. Annual guest lecturer in DIT MSc. Advertising and IT Tallaght Marketing Degree, she also sits on the board of examiners as an external examiner in ITT. Mary has gone back to college herself and is currently completing a Level 8 Executive Diploma in Strategic Digital Marketing in DIT.
Holding a degree in Software Development from Limerick Institute of Technology - Mike has over 13 years experience as a web developer and software engineer. He has gained experience in Quality Assurance, Internet Security, Business Management and both frontend and backend development. As Technical Director, he oversees development production, technical strategy, process control, web project management, systems architecture, release management, scheduling and planning for all digital projects. Working closely with content creators and developers, ensuring the functionality, effectiveness and compliance of all digital content. Some current clients include Applegreen, CRU, Danone, Dunnes Stores and ISME.
Orla qualified initially as a Montessori Directress but decided to further her studies in the Advertising and Marketing field. Whilst studying a BA (Hons) in Advertising and Marketing Communications she completed her placement at Chemistry. During her placement she was able to help out on our very successful ‘ladyball’ campaign for Lidl and when she finished college we were very happy to ask her back. During her time in college, she worked with the media agency Kinetic who teamed up with Xtra-Vision to create an OOH campaign. She has also worked directly with HADD Ireland for the re-branding of their charity.
Lead Designer / Studio Manager
Peter has been working in the design industry for over 15 years and brings a rigorous attention-to-detail to every project he works on. He holds a Bachelor of Design for interactive Media from Dún Laoghaire Institute of Art, Design & Technology (DLIADT). He has been lead designer on several print and digital projects for the GAA, Datalex, Citizens Information Board, Tesco Mobile, Commission for Communications Regulation (ComReg), ICS Mortgages and the Medical Council. Peter has also experience working on the development and implementation of brand guidelines for clients including ACC Bank, Rabobank, and Coors Light. Peter’s experience stretches across print and digital channels allowing him to work on briefs through the line.
Senior Web Designer / UX Lead
Remi has over 6 years experience since graduating with a Masters Degree in Graphic Design/Communication (University of Toulon) and a Bachelor’s Degree in Multimedia Creation from the University of La Rochelle. That experience has seen him lead the creative digital design on projects for Dalata Hotels, Permanent TSB, the Dublin Airport Authority (DAA) and Meteor.ie, all created with his ethos of “It’s not only about designing something beautiful, it’s more about making it meaningful and useful”.
Robert joined Chemistry in 2016, having previously worked as Creative Director to Target McConnells and Art Director with Rothco, Ogilvy, Y&R, Boys&Girls, McCann Erickson and Bloom Advertising. He's been conceiving original, intriguing and engaging ideas in all media in Dublin, Melbourne, Dubai and London for the last twelve years. Robert has made his name on campaigns for An Post, Heinz, Tiger Beer, AIB, Ulster Bank, Meteor and Ford, to name a few, and has taken Gold at the ICADs and the Sharks at Kinsale. He's been published in the industry bible, Lüerzers Archive, this past year, had his branding work inducted to the national design 'Archive 100' in 2015, has a number of street-art projects undertaken and has had his illustration work exhibited. Art and design play a major role in both his personal and professional life and he's a graduate of the University of Greenwich, London with a B.A. (Hons) Degree in Graphic and Digital Design. Robert abhors, however, writing about mysel...himself in the third person.
Robert graduated from DIT with a BSc in Marketing and followed his passion for writing and music. As a professional musician, he worked with artists in America and the UK. As a writer, Robert helped set up a cultural magazine in Dublin with a group of up-and-coming Irish photographers and poets. However, he took his creative talents to the world of advertising. Within his first year in the industry, he represented Ireland as a Young Lion at the Cannes International Festival of Creativity. He continued to grow his skill sets as a member of the Irish Writers Centre and after a short stint in Ogilvy Dublin, Robert Joined Chemistry in 2017.
Head of Packaging and Retail Design
Rory has over 25 years’ experience in the Irish design industry. He has been at the forefront of creating, refreshing and nurturing a large number of iconic brands. He had created and led a number of successful teams to produce award-winning and commercially successful designs across a myriad of sectors. Key specialisms are FMCG packaging, brand and retail design, the food industry and hospitality. He has a passion for education and mentoring and fulfils a number of guest lecturing and speaking engagements with students, entrepreneurs and craftspeople.
Ray is the founding Managing Director of Chemistry, having set up the agency in 1999. He is a true integrated marketer: prior to setting up Chemistry, he ran direct marketing agency OgilvyOne for 6 years, having also set up its Irish operation. And prior to that he headed up Equator, the Saatchi below‐the‐line subsidiary, for 2 years. He started his career client side, in Abbey Life in Dublin, moving to London four years later to become International Marketing Manager at Fidelity. He began his agency career in London first as a copywriter before switching to client service. A graduate of French and Irish from Trinity College, Ray completed the Institute of Directors’ Certificate and Diploma in Company Direction in 2015.
Sinead Cosgrove is a languages graduate from UCD and specialised at post graduate in DCU in Communications through German. Sinead worked in Owens DDB for 5 years on award winning accounts such as O2, Cadbury and McDonalds before joining Chemistry 12 years ago. Since joining Chemistry, Sinead has helped to reposition many flagship brands such as Lidl, Kerry Foods, Club Orange, Tesco Mobile and Coors Light while also working on many charity brands such as The irish Cancer Society, Trocaire and Goal. She has worked on many high profile campaigns that have been awarded for creativity and effectiveness as well as winning research awards. Sinead is highly trained in effectiveness planning and was the first planner in Ireland to gain the Effectiveness qualification and, on behalf of IAPI, helped introduce this to Irish market from the UK. Sinead has recently trained for a year with with the IPA in the UK, as it is a recognised global centre of excellence that is evidence-based, and gained the highest qualification that exists for planners in the UK with the "Excellence in Branding" Diploma. Sinead is committed to producing insightful and influential ideas that help achieve objectives. Recent projects Sinead has worked on include Lidl's sponsorship of the Ladies Gaelic Football Association.
Sinéad recently graduated from ITT Dublin with a First Class honours in Advertising and Marketing Communications. As part of her course, she worked with the media agency Wavemaker and Vodafone to create a full communications campaign for the brand. She also completed a placement at the PR agency Weber Shandwick. During her internship here at Chemistry, Sinéad supported the team on campaigns for clients such as Tesco Mobile, Bord na Móna and the Irish Cancer Society. Sinéad officially joined the Chemistry team as an Account Executive in December 2018.
Digital Account Director
Tara is a New York native and has been living in Dublin for almost four years. She has over 15 years experience, specialising in the digital space. Tara has worked at major US advertising agencies including Campbell Ewald, LBi, Digitas, Deutsch, and Nitro. Her main focus for many of these roles was in overseeing enterprise-level site development and digital strategy. Her goal is to ensure adherence to best practices with an understanding of key digital trends so that we are producing best in class digital deliverables. As Digital Account Director at Chemistry, Tara remains focused on digital strategy and development and is a key member of the Chemistry digital team.
Meet The Team