Posted on May 5, 2017 by chemistry on

Press Release: Lidl Gets Up Close and Personal in New Gogglebox-Style Campaign

Chemistry’s ‘TrolleyCam’ campaign reveals Lidl shoppers’ relatable and comedic interactions, shot by award-winning documentary filmmaker Every trolley tells one hundred stories, which is why Chemistry is turning the lens on the public and getting up close and personal for Lidl’s new full shop campaign, TrolleyCam. Drawing inspiration from the soaring popularity of reality TV, the […]

Posted on May 1, 2017 by chemistry on

Press Release: Toddlers Turn Rappers in New #YOTO Campaign for Danone’s Educational Toddlebox Platform

Chemistry and Piranha Bar get toddlers spitting bars in educational campaign, ‘You Only Toddle Once’ Toddlers transform into gangsta rappers in’s new #YOTO (You Only Toddle Once) campaign, as they welcome viewers to the hood… Toddlerhood! On a mission to teach parents the little-known facts about what to feed very young children, Danone teamed […]

Posted on April 5, 2017 by chemistry on

Press Release: New research by Chemistry shows that a third of Irish interns feel ‘taken advantage of’.

New research commissioned by leading Irish advertising agency Chemistry reveals majority of Irish interns are unpaid and a third feel ‘unfairly treated’ Duties included menial and tasks including collecting dry cleaning or providing childcare Chemistry calls for an end to the ‘slave labour’ of internships and unethical treatment of graduates ‘Working for free’ is now viewed […]

Posted on February 1, 2017 by chemistry on

Get Cancer: Why Chemistry Went Provocative for the Irish Cancer Society

Chemistry’s Mags O’Reilly and Irish Cancer Society’s Gráinne O’Rourke on the daring new campaign that asks viewers to ‘get cancer’ At the beginning of January, the Irish Cancer Society launched a daring and provocative new campaign from leading Irish creative agency Chemistry. ‘Get Cancer’ aimed to kick-start a new conversation around the disease, which is […]

Posted on February 25, 2015 by chemistry on

Ipsos MRBI February Social Networking & Messaging Quarterlies

Facebook growth continues, with 63% of adults in Ireland aged 15+ reporting account ownership Ipsos MRBI have released their quarterly social media stats showing that Facebook remains strong as social platform king in Ireland. 63% of adults in Ireland have a Facebook account, followed by 28% of adults with a Twitter account and 24% with a LinkedIn account. A surprisingly high figure […]

Posted on October 3, 2014 by chemistry on

CLIO Awards 2014 – Gold Digital Winners

The 55th Annual CLIO Awards took place on 1st October to coincide with Advertising Week in New York City. The CLIO Awards are one of the world’s best known international advertising awards, rewarding innovation and creative excellence in advertising, design and communication. Looking specifically at Digital, the Gold winners were Honda, Newcastle Brown Ale, Happy (Pharrell Williams), the Killing Kennedy website and Beats Music App. Honda won […]