Future Illustrator 2019 is a partnership between OFFSET, The Irish Examiner and Chemistry to give budding illustrators a chance to get their work seen at OFFSET and published in a national newspaper. Entrants had to develop an illustration which could be used as part of an editorial feature in the Irish Examiner. The feature was […]
While we look forward to what the New Year has in store for Chemistry, we’re also taking the time to look back on some of the high points of a busy but exciting 2018. From new clients to magical Christmas ads, we’ve got a lot to be proud of as we enter 2019. This year […]
There’s a wonderful attitude that permeates Swedish culture where there is a deep respect and enthusiasm for people who are bold and creative. Whether that is in engineering, science or the arts. But they don’t seem to shout about it. They just seem to quietly get on with it and go off and create stuff […]
Last March Chemistry were the featured agency at OFFSET, the world’s foremost conference for the creative and design industry. Our Creative Directors, Mike Garner and Emmet Wright, took a very engaged audience through Chemistry’s unrivalled portfolio of award-winning work and shared the learnings and insights we’ve gathered over the last 18 years. Many thanks to all […]
Our ears are still ringing from last night’s ICADs. Chemistry picked up an impressive 10 bells at the awards. While across town, our Lidl Christmas campaign won Best Advertising Campaign at the All Ireland Marketing Awards. Our ‘Get Cancer’ campaign for the Irish Cancer Society won four silver bells (Earned Media, Print, Print Campaign and […]
Chemistry’s ‘TrolleyCam’ campaign reveals Lidl shoppers’ relatable and comedic interactions, shot by award-winning documentary filmmaker Every trolley tells one hundred stories, which is why Chemistry is turning the lens on the public and getting up close and personal for Lidl’s new full shop campaign, TrolleyCam. Drawing inspiration from the soaring popularity of reality TV, the […]
Chemistry and Piranha Bar get toddlers spitting bars in educational campaign, ‘You Only Toddle Once’ Toddlers transform into gangsta rappers in Toddlebox.ie’s new #YOTO (You Only Toddle Once) campaign, as they welcome viewers to the hood… Toddlerhood! On a mission to teach parents the little-known facts about what to feed very young children, Danone teamed […]
Chemistry mark 18 years at the forefront of Irish creativity Robbie Williams rocked Slane, Westlife and Eminem topped the charts, Tony Soprano and President Josiah Bartlet appeared on our TVs for the first time, while the release of Star Wars Episode 1 marked the return of the Yoda to the silver screen. The island of […]
New research commissioned by leading Irish advertising agency Chemistry reveals majority of Irish interns are unpaid and a third feel ‘unfairly treated’ Duties included menial and tasks including collecting dry cleaning or providing childcare Chemistry calls for an end to the ‘slave labour’ of internships and unethical treatment of graduates ‘Working for free’ is now viewed […]
Myself and my nephew volunteered to fundraise this Daffodil Day. While I have fundraised before, this was my first time doing a “street” sell. It was also the first time for my Nephew but what we lacked in experience we made up for in some shameless street hustling. Here are my top tips for fundraising/street […]
AdLib: Success on pitch can hit campaign Media & Marketing with Michael Cullen The way ad agencies pitch for new business is deeply flawed and the industry guidelines that members of the Institute of Advertising Practitioners in Ireland (IAPI) observe need to change, according to a leading agency boss. Chemistry MD Ray Sheerin insists creative […]
Last weekend the Bord Gais Energy Theatre hosted OFFSET, which since 2009 has become one of the world’s foremost conferences for the creative and design industries. It attracts from all over the world leading figures from the creative industries, both as presenters and as attendees. Its list of past speakers reads like a who’s-who of […]
Chemistry is the featured agency at Offset this weekend, one of the world’s leading conferences for the design and creative industries, with an expected attendance of over 2,500. On the Main Stage at 1pm on Saturday, Creative Directors Emmet and Mike will present on creating and preserving the culture for creativity that has enabled Chemistry to […]
Open on me getting into a taxi (any taxi) over the last two weeks. Driver: “Where to?” Me: “13 Pembroke Row, just off Baggot Street please.” Driver: “Rothco?” Me: “Yeah.” Awkward silence for a moment until we pass a bus shelter with ‘I Want to Get Cancer’ six sheet. Driver: “Rothco, that’s an advertising agency, […]
Cancer got my grandmother, it got some of my aunts and uncles, and it got four of my close friends. It nearly got my Mother but, luckily, hers was a form of skin cancer and through laser treatment she was cured and then it got my Father. But nothing could have prepared me for when […]
Chemistry’s Mags O’Reilly and Irish Cancer Society’s Gráinne O’Rourke on the daring new campaign that asks viewers to ‘get cancer’ At the beginning of January, the Irish Cancer Society launched a daring and provocative new campaign from leading Irish creative agency Chemistry. ‘Get Cancer’ aimed to kick-start a new conversation around the disease, which is […]
I’ve always been interested in advertising, so when I found myself at a loose end a few years ago and a friend recommended the Advertising and Marketing degree in IT Tallaght; it seemed like the perfect choice. As part of my final year, I had the opportunity to complete a three week internship, which I […]
If my Da had been given a chance to get cancer before it got him, he would have taken it. He would have said “No problem. Stand back. Let me have a go at it.” He would have hit with a lump hammer. Or a chisel. Or a mallet. Maybe he would have used his […]
“One never meets just Cancer, or War, or Unhappiness (or Happiness). One only meets each hour or moment that comes. All manner of ups and downs. Many bad spots in our best times, many good ones in our worst. One never gets the total impact of what we call ‘the thing itself.’ But we call […]
The words my urologist used to tell me I had cancer: “We have a bit of a dilemma. We’ve found something. But it’s early. So our dilemma is whether we deal with it immediately or see whether it develops – because it may not. And you’re still a very young man – in prostate cancer […]
Our campaign for the Irish Cancer Society was released two days ago. Since then the ad has had over 700,000 views and has caused a conversation about cancer in Ireland. We know the campaign has been provocative. But thanks to it, conversations about cancer are taking place across the country. Check out the results so […]
As seen on thejournal.ie The campaign is based on different uses of the word ‘get’ and is aimed at people that are likely to get cancer in the next three years. AS DOZENS OF people pack into a small room at the Irish Cancer Society’s headquarters, you can’t help but wonder how many people wouldn’t […]
I was 31 years old when cancer tried to get me. It was a time in my life when I had never been fitter, having run the Chicago marathon just a few months earlier. My cancer was considerate enough to reveal itself by cultivating a pain in my chest, which my GP believed was a […]
Last night Chemistry magically transformed into Panti’s Grotto. The inimitable Panti stepped up with elegant style as Panti Claus. Panti Claus had a long list some of which was naughty, some of which was nice. The lovely Chemistry clients got to visit Panti Claus and find out whether they made the naughty or nice list. […]
Chemistry is Ireland’s most creative agency and we have a fantastic opportunity for an experienced account manager who enjoys working in a creative environment. You will work as part of a talented and enthusiastic team of people from our creative, planning, client service and digital departments and will be responsible for implementing integrated campaigns and […]
The IAPI ADFX awards is one of Adland’s most anticipated (and coveted) events – held this year at the InterContinental Hotel in Ballsbridge. The laughter and the awards flowed throughout the night courtesy of host Dara O’Briain and keynote speaker and “ad contrarian” Bob Hoffman (who reminded us that “consumers” are people too). We were delighted […]
Ahead of this week’s ADFX 2016 awards, the Irish Times asked some of the award nominees, including Chemistry’s Client Service Director Dee Gunning, what they believe is the secret to a winning ad campaign. Dee chats about how we look at strategy first followed by multiple creative ways of executing it, with the client’s business interests at the […]
Our very talented artist Siofra worked on this artwork called “Urban Jungle” for the Dublin Canvas project. Check out the before and after below. Epic!
We’ve all been there. You’re put in an awkward position, and the correct course of action is suddenly obscured by a million frantic brain-farts. These perplexingly complicated scenarios take center stage in our new campaign for Tesco Mobile. Launching today, the TV spots feature two particularly tricky conundrums, and suggest that while life can be […]
Last week we attended an IAPI session with Facebook’s Creative Shop named Reimagining Advertising for a mobile-centric world. The Creative Shop team work to drive creative excellence on Facebook platforms. We are living in a time where we are creating and consuming more data than ever before. As new technologies are released, people create and share […]
Passion Trumps Talent Matt Eastwood, Worldwide CCO, J. Walter Thompson Originally billed as a Masterclass, this presentation by Matt Eastwood, Worldwide CCO of J.Walter Thompson was moved to the main Lumiere stage, and judging by the large crowd in attendance it was a good call on the part of the organisers. Referencing everyone from Edison […]
The New Directors Showcase 2016 – Cannes On a day where two of the biggest film directors in the world take to the stage – Spike Jonze, as well as Alejandro Gonzalez Inarritu – it was appropriate to start with a glimpse into the next generation of talent hoping to follow in their footsteps. 19 […]
Predestination: Wired’s Kevin Kelly on Where We Are All Heading Kevin Kelly, Co-Founder, Wired Mark Holden, World Wide Strategy, Planning Director PHD Predicting the future. Can we really know what to expect? Kevin Kelly, Co-Founder of Wired magazine knows better than most. This was an astonishing insight into how technology will shape our world in […]
Inside the Jury Room – Radio Tom Eymundson CEO Pirate Group A discussion with three members of the Radio Jury providing insights from the Jury room, and why they awarded the work they did, and crucially why other work was rejected. They started by saying there has been too much pressure on radio to be […]
On Sunday, three Chemistry staffers headed off to the Cannes Lions International Festival of Creativity on a mission to observe and learn at the world’s foremost creative festival. No, really, it is work. Emma Spicer, Hugh O’Connor and Mark Tuthill will report each day on the highlights for them (also forcing them to prove they’ve […]
This article has first been published on LBBonline.com, ahead of the Chemistry team’s visit to Cannes 2016. Follow the team during their Cannes experience via our Chemistry Twitter updates. 10 years ago, Chemistry became the first and, to this date, still the only Irish agency to win a Gold Lion at Cannes with print campaign, […]
Irish football fans are in the news for their exemplary behaviour: there no other fans like them in the world. Club Zero pays homage to the “no-holds barred” commitment of the Irish Fans in its latest campaign which features Paul McGrath. The theme is about how the Irish football fan must commit 100% and make […]
This article was written by our Planning Director Sinead Cosgrove. It appeared online on the IAPI blog in June 2016 and was published in the IMJ. I graduated from the IPA’s Excellence in Branding diploma in January and many people, both client and agency side, have asked me about the course and whether I would […]
We’ve recruited a very special coach to help train a nation of #zerocompromise fans for Club Zero. Keep your eyes peeled on Club Orange’s social channels for chances to win great prizes!
We are delighted to have received the honour of not one, but two Golds at this year’s Irish Creative Advertising and Design Awards. Both were awarded to our stunning, and heartfelt tribute to Jonah Lomu, developed for our client, the Irish Examiner. According to ICAD, the Gold Bell is a “rare and hard-won top award […]
Friday February 19th saw not just one, but two of the top awards nights in the Adland calendar. The Accenture Digital Marketing Awards and the Love Radio Awards were held on Friday night, and we are delighted to report that Chemistry campaigns won a host of awards across the board! Chemistry picked up a gold […]
Would you like to work with Ireland’s most awarded creative agency? Chemistry is looking for a positive, hardworking, motivated account executive. The role will require the successful candidate to work as part of a busy team across a number of clients. Candidates are not required to have previous agency experience but they are required to […]
Background Lidl proudly announced their 3 year sponsorship of Ladies Gaelic Football in January 2016. This sport is played by thousands of women in Ireland, but our research showed that levels of support for the game are low – in funding and in match attendance. Those playing the game felt frustrated about the lack of […]
We are absolutely delighted that 3 client campaigns have made the shortlist for the DMA’s this year. Here’s a reminder of each one, watch this space for more info! The Examiner – Jonah Lomu Tribute (Nominated for Best Art Direction/Design in Digital Campaign) The day after Jonah Lomu died, the Irish Examiner ran a touching […]
Hundreds of Irish men have participated in Movember 2015 to help raise funds for the Irish Cancer Society. Now the only question remains, does the moustache stay or does it go? Either way, the Irish Cancer Society (with our help!) wanted to say thank you to everyone involved… Account Manager: Mags O’Reilly Creative Director: Emmet […]
Ray Sheerin has been appointed to the Board of IAPI, the trade association and professional institute for Irish advertising agencies. Our Chemistry MD joins industry professionals Aidan Greene, Aoibhinn Lennon, Mark Nutley and Garret O’Beirne as members of the 2016 IAPI board. The main role of IAPI is to promote the highest professional and creative […]
Latest Radio from Lidl Ireland Christmas 2015 Campaigns.
The radio ads were recorded in Beacon Studios with Noel Storey. Do they make you want to share a Lidl bit of Magic this Christmas with friends and family…?
As reported today in the Irish Examiner: “What began as a concept to mark the passing of a rugby legend has become an iconic image shared by hundreds of thousands of people across the world. Irish Examiner editor Tim Vaughan said everyone at the newspaper was delighted with the phenomenal reaction to the image. “Full […]
Like millions of people all over the world, we were very moved by the untimely death of Jonah Lomu. Our way of paying our respects was to develop an idea for our client, the Irish Examiner, a newspaper with a fine sports journalism pedigree. We thought it would be a nice piece to accompany a tribute […]
Ipsos MRBI’s Social Networking Quarterly shows that account ownership remains mostly static in Q3 of this year. Facebook account owners are active daily (67%) as are those that have a Facebook owned Instagram account (daily usage 47%). 28% of people on social networks in Ireland have a Twitter account, and of those 39% use it daily. *Googles […]
We are thrilled to be shortlisted in the Best Marketing and Communications Blog category in this year’s Blog Awards! The awards were set up to celebrate the best in Irish blogging. Best of luck to everyone that has been shortlisted!
The fantastic Mr. Fintan Cooney is cycling 700 kms from Paris to Nice for Enable Ireland. Find out more and please support Fintan HERE!
Prosecco on a Monday? Antipasti in the afternoon? Olives in the office? Why not! In the spirit of “Choose to live a little,” and because the next two TV ads in our exciting brand campaign for Lidl are launching today, we took a few minutes to experience the spirit (and delicious food) of the Lidl […]
On 27th of July 2015, I started my first ever freelancing job as an Art Director in the Creative department at Chemistry (yay!). During the year I was delighted to find out that I was chosen as one of Chemistry’s 2015 Power of Ten winners, and then it got even better when I was asked by Emmet Wright […]
The sad truth is that summer is almost over. To help keep our minds off this fact we’ve been hard at work with Tesco Mobile’s latest Back to School Campaign. Back to School time is the second biggest trading period of the year, which means it’s an exciting time for us as advertisers, but an expensive one for Mums […]
Our Rob Maguire is in a band – Florence Olivier (named for the sister of the famed actor). We are so proud of the Bray native, as the band played the main stage at Castlepalooza on Saturday… lols aplenty were had. They played a sneak preview of the video for the new single, featuring the beautiful Mr Patrick […]
Rural Ireland has seen some difficult times in recent years, with loss of infrastructure, jobs, and population – but despite all this hardship, rural communities haven’t lost their fighting spirit. Recently we had the opportunity to create a press ad and corresponding radio spot to promote an Irish Examiner special report that highlighted the plight […]
As I mentioned in my last blog post – at Cannes, we were working on a real brief from McDonald’s and our pitch was at the end of the week. The winning team would be selected by two Directors from McDonalds Global – Matt Biespel, the Senior Director of Global Brand Development and Sosti Ropaitis, the Global […]
Wow. I have had a pretty hectic few days, but I am finally getting a little bit of time to write about my course. I arrived Sunday afternoon and had a pretty relaxing evening. I got my bearings around Cannes, registered, collected my delegates badge and enjoyed the calm before it all kicked off. We […]
So: today is my last day in the office before jetting off to the Cannes Lions International Festival of Creativity. Every year, 35 Account Executives are selected from all across the world to attend the ‘Young Account Executive Academy’ at the festival. This year, I am proud to say that I was lucky enough to […]
With the 2015 GAA Championship heating up, Chemistry recently had the pleasure of producing a series of ads for the Irish Examiner’s GAA coverage. We worked with photographer extraordinaire Simon Burch to create three scenarios where the Irish Examiner’s writers have brought the world of GAA into the world of journalism. The opportunity to work with […]
Chemistry recently had the opportunity to produce a press ad for ByrneWallace –one of Ireland’s premier law firms. ByrneWallace prides itself on its forward thinking approach, and wanted to convey their focus on working with their clients to deliver the best possible outcomes We chose a simple metaphor to represent this approach in a visual […]
There are lots of happy faces (and a few sore heads) here in Chemistry after Thursday night’s ICAD Awards. We swept the board when it came to radio, coming home with all 4 bells awarded in the Radio Categories. We took home 2 bronze bells for Irish Examiner Saturday Radio and doubled up with 2 more bronze […]
We’ve all done it; fallen into the trap of eating the same meal over and over again. But with Lidl’s exciting food themes there’s no excuse not to spice up dinner times. Even if it’s still chicken…
We are delighted, and more than a little chuffed, to reveal that we have just received 21 commendations for ICAD 2015. The ICAD Awards are a barometer for creative standards in Irish advertising and design, and to yet again receive so many commendations is testament to our unwavering commitment to outstanding creative work, and to our […]
Chemistry and Clickworks, working with Murray Consultants and Carat developed the campaign for the upcoming referendums on behalf of the Referendum Commission. Despite the many interesting and passionate discussions provoked, especially by the referendum on Same Sex Marriage, it’s essential that the Referendum Commission remain impartial in the debate; it’s remit, and ours, is to […]
What do hot semi-naked firemen and nuns flipping burgers have in common? Before you let your mind wander too far, the answer is they are all part of our brilliant new campaign for Lidl. These ads are the first of a series of great TV spots showing you exactly how you can live a little […]
We worked with Continuum on Tesco Mobile’s latest campaign site for our recent Flick the Switch campaign. The top of the site is branded with shots from our TV production, and the webpage is a great portal to show potential customers how Tesco Mobile compares to other operators and how easy it is to switch. […]
Sinead Cosgrove – Planning Director Like most things in life, I have ended up doing the IPA Excellence in Branding Diploma through a series of chance events. It did start two years ago, however, with a request from Tania Banotti who asked me and another planner if we would “road test” The Eff Test (an exam […]
Our new campaign for the Referendum Commission is now at full steam. Comprising a TV / VOD ad, directed by John Hayes and produced by Emma O’Beirne of Sweet Media, web films, public service broadcasts, 48-sheet and 6-sheet posters, radio ads, national and regional press, online, social media and 2 million printed guides delivered to […]
In a category dominated by flexi units, gigabyte quotas, tariff plans, numbers of text messages, minutes of phone usage, international rates (and the list goes on), no wonder it’s hard for people to find the best value on the market. Our client Tesco Mobile honestly offers the best value hands down, whether you prefer a […]
Everyone in Ireland is feeling the newfound optimism in the economy and also more of us are saving. But that does not mean we’re any better in managing our wealth. As planners and creatives and account managers, we can’t be any good at our jobs if we are not good at understanding consumers. We need […]
Our new campaign for the Referendum Commission breaks this week. The first phase is the register to vote phase, encouraging everybody to check the register of electors to make sure they are registered or, while there is still time before the two referendums on 22 May, to get registered. Here’s the outdoor part of the […]
Three teams locked in three different rooms with just one hour to escape. It’s not how we usually spend our Tuesday evenings, but last night twelve of us took park in Ireland’s first ever ‘Live Escape Adventure Game.’ Already a big hit across Europe, the game involves teams working together to find hidden clues in […]
We had the pleasure of working on the campaign for Stena Line’s new Stena Superfast X. Our idea was to take the ‘super’ aspect of the boat’s name and use it to help deliver the kind of campaign that would be used to promote a Superhero movie. Our teaser campaign took its visual cues directly […]
DMX conference – Dublin, 11th March Ruth McEntee works as Head of Display and YouTube for large customers in the Irish market. We have worked closely with Ruth on brands like Kerry Foods and Britvic Ireland. Yesterday, she shared some powerful stats such as Ireland having the second highest penetration of YouTube in the world, second only […]
Lidl Congratulations to our client, Lidl Ireland, who are AIMS finalists for Brand Campaign Award, Market Research Award and Marketing Team of the Year Award! Kerry Foods Congratulations to another client, Kerry Foods, finalists in the AIMS for Brand Campaign Award, New Product/New Market Award, Market Research Award and Marketing Team of the Year Award. […]
Check out our press and radio ads to promote Ruby Walsh writing exclusively for the Irish Examiner every Saturday, along with contributing to the preview and daily coverage of Cheltenham. Thanks to Simon Burch for photography and Will Farrell in Mutiny for radio production.
Facebook growth continues, with 63% of adults in Ireland aged 15+ reporting account ownership Ipsos MRBI have released their quarterly social media stats showing that Facebook remains strong as social platform king in Ireland. 63% of adults in Ireland have a Facebook account, followed by 28% of adults with a Twitter account and 24% with a LinkedIn account. A surprisingly high figure […]
Valentine’s Day, love it or hate it, is being used by brands around the world in an attempt to connect with consumers. Here are some campaigns we spotted this year: Love is in the air – literally The Flower Council of Holland created this slick video that sees a cupid drone dropping roses around the streets […]
Lauren interned with us for just over three weeks – she is studying Advertising and Communications in IT Tallaght. I asked her to write a blog post about her time here. Here is her Chemistry experience in her own words (thanks Lauren!): On 7 of January 2015, I started my first ever internship (eeek!) in the Client […]
Twitter announced two new capabilities this week – group messaging and video uploads. While social media centres around publishing content publicly, users are moving towards usage of private messaging apps (“dark social”). Will the offering ever compete with the likes of WhatsApp and Facebook Messenger? Would you use it? Users will soon be able to […]
We are delighted to announce that Tesco Mobile now have over 300,000 customers, an increase of over 40% in one year!
Here is our most recent TVC for Tesco Mobile and their €25 bill pay offer. Now we are off to celebrate! 🙂
Let me set the scene: it’s Monday morning. It’s cold. Payday is still days away. Everyone is broke. All hope is lost. Or is it? We woke bright and early Monday morning to bring something a little bit special to Mespil Road. Armed to the brim with coffee and salivating at the thought of delicious […]
Channelling the consumer. Successful advertising is no longer about advertising a brand or its features. Nor is it about using one channel over another. Those days are over. They have been for a long time. The power has unequivocally shifted to consumers. In the words of the writer, Simon Sinek, ‘People don’t buy what you do, […]
We are delighted to be shortlisted as a finalist in this year’s Digital Media Awards in Best Use of Social Media for Club Zero. Our Club Zero story starts with an ancient art, steeped in mystery; a troubled young man, born with an explosive power he did not understand; and a wise mentor – who […]
Dream briefs are few and far between but we were lucky enough to get one such brief last summer. Norah Casey had undertaken a project to help four talented young women from the travelling community carve out careers for themselves. One of these lovely ladies was the gorgeous Ann Rose who creates beautiful accessories, mainly […]
This is Chemistry’s second year working on the Shave or Dye campaign. The campaign is in its 6th year and sees Today FM rally the nation to Shave, Dye or Oh My their hair to raise money for the Irish Cancer Society. We’re delighted to be involved in one of the biggest charity campaigns in […]
We would like to wish our clients, colleagues and friends a very merry Christmas and a happy New Year. The Chemistry office is closed from noon on Tuesday 23rd December to Monday 5th January. We would like to close the year with this special message from a very jolly character. Happy Christmas to all!
We had our annual Christmas party last Friday in the beautiful Lisnavagh House in Carlow. A fantastic gothic manor set in acres of land with spectacular views of the Wicklow Mountains. With roaring fires, fabulous four poster beds and bathrooms the size of your average bedrooom, we all felt very much at home. Delusions of […]
Women are complex creatures. I am one, so I should know! And I’m sure most men will agree (though many might say “complicated” is a more appropriate word…) We live our busy lives, converse about everything under the sun, interact with many different people and organisations every day, go to work, raise families, enjoy busy […]
For almost 200 years, Fanagans has been trusted by the people of Dublin to care for their needs in handling funeral arrangements. Since the business was formed in 1819, the family-run tradition has been fostered with members of the Fanagan family actively involved. Today, the Fanagans Group comprises of four of Dublin’s most established Funeral […]
Art Director and musician Adrian Fitz-Simon launched his album – “The Band That Wasn’t There” – last night to a crowd of eager fans at Dublin’s Grand Social. The multimedia rich performance, including footage from Adrian’s Australia trip 20 years ago recorded on a Super 8, kept the crowd entertained as the main man brought the […]
There were unbridled scenes of mutual affection in evidence last Friday at the Love Radio Awards 2014, where Chemistry won numerous prizes including four Gold, a Silver, two Bronze, and the coveted Creative Radio Agency of the Year. We won awards for a wide range of clients, including Lidl, the Irish Blood Transfusion Service, the […]
So yes, we Web Summitted it last week. But to be frankly honest, I’d rather not write an opinion piece about it. I’ll spare you what I thought of the “webless” aspect of the web summit, the questionable interviewers and the egocentric CEO’s. Because even with all the glitches, it was still an inspirational place […]
And pretty successful too. We certainly turned a few heads in October when we painted our building pink to promote breast cancer awareness month for the Irish Cancer Society. But as well as raising a few eyebrows we also raised significant funds to help in the battle against breast cancer in Ireland. Although alas our […]
The Irish Blood Transfusion Service (IBTS) has launched an app which we designed and developed along with Clickworks to aid blood donors. The app has several functionalities, including blood supply levels (in real time), ability to search for a clinic by date and/or location and users can call local clinics. People can also see donor eligibility information to help them determine […]
I love Halloween. I also love when others get involved in Halloween, so gathering ads for this post was great fun for me, apologies to my colleagues who may be wondering why I spent much of the last hour screaming. Halloween seems to be a bigger deal in the States, but here I have gathered […]
Google has updated the Consumer Barometer for 2014. The interactive tool provides very recent data and insights into how people behave when they are researching products and when they buy products online. The new results prove that we are a super savvy nation who are digitally connected. 3 is the magic number: We own an average of 3.1 […]
No, not due to our criminally Pink paint job. But due to a group of wide-eyed Belgian students. Aaah yes, the good ol’ days! We all remember that year we turned 21. I’m willing to bet very few of us knew we’d end up in advertising as so many people seem to stumble into the […]
After five difficult austerity budgets in a row, you can forgive the Irish people for being somewhat sceptical in the run-up to Budget 2015. Billed as a major step in the country’s journey towards recovery – and the beginning of some long awaited belt-loosening – the Irish Government assured us that this Budget would be […]
The 55th Annual CLIO Awards took place on 1st October to coincide with Advertising Week in New York City. The CLIO Awards are one of the world’s best known international advertising awards, rewarding innovation and creative excellence in advertising, design and communication. Looking specifically at Digital, the Gold winners were Honda, Newcastle Brown Ale, Happy (Pharrell Williams), the Killing Kennedy website and Beats Music App. Honda won […]
We have seen some creative campaigns around the world to promote Breast Cancer Awareness Month. To help spread awareness about the importance of breast exams, Breast Cancer Foundation in Singapore is campaigning for top social platforms to temporarily adopt their logo redesigns. The logos of Facebook, Instagram and Twitter have been tweaked by them with the supporting line “If only you checked […]
You may be wondering why we have had a facelift at Chemistry HQ. The short answer is we have PAINTED IT PINK for Breast Cancer Awareness Month. Paint it Pink is all about painting something (big or small) pink for the month of October to raise money and awareness for the Irish Cancer Society. So […]
We would like to officially introduce you to young Toby, Mike’s new pup. He has been brightening up the Chemistry office lately!
Pictured are Toby and Andrea (Account Executive) and Toby at a meeting with Mike, Jen, Mark and Mike’s daughter (Toby’s official owner!). Friday just got a whole lot sunnier.
We are loving the illustrations by Steve Doogan of our team on the 2014-15 ICAD Board – Laura Fitzgerald (Copywriter) and Hugh O’Connor (Art Director).
Our latest TV spot for Stena Line aims to give UK viewers a taste of the real beauty of Ireland. Be that stunning coastlines, bustling cities, or the deliciously trademark pint of stout. The music is provided by the incredible James Vincent McMorrow whose track ‘The Lakes’ lends an ethereal – and wholly Irish – quality to […]
Ipsos MRBI today released the results of their Social Networking Quarterly for August 2014 (Q3). Their figures show that Facebook is still king, with 61% of Irish adults using it. 29% of Irish social network account owners are on Twitter, closely followed by LinkedIn and Google+. Tinder has taken over the dating scene, with 6% […]
Everyone loves an underdog story, an unexpected hero, an improbable star. With this age-old tale in mind Chemistry teamed up with Russell Curran Productions to create this very special ad for Tesco Mobile. Shot on location in Dublin, the TVC features an awkward-but-lovable little violinist as he wows his Mum (and the audience) at his school […]
We have been awarded a Gold ADFX (Advertising Effectiveness Award) in the highly competitive FMCG Category for our campaign to reposition Kerry Foods’ LowLow brand. For years, the low-fat food category had been bombarding women with a skinny “ideal.” The low-fat category had slipped in to a world of clichés depicting women struggling to pull […]
She tried to hide it. She thought she would get away with it. She thought we didn’t know. But we know everything! Happy birthday to our wonderful Office Manager, Katherine.
Time to enjoy lovely, chocolatey cake*!
*Cake shown not actual cake. Sure that's well gone by now!
By Dee Gunning & Rob Maguire Anticipation, the act of dreaming, hoping and imagining, must be one of life’s greatest pleasures. And potentially, one of our most fundamental needs. It’s the thrill of the unopened present or the yet to be taken holiday. For the average person, it’s a natural part of day to day […]
The sun was shining, and we craved some inspiration, so Mike, Rob, Dima and I jumped in a taxi and headed to IMMA. Day trip alert! Entrance is free, and the Museum is a sensory pleasure. At the moment, IMMA is holding an exhibition of the work of the renowned Brazilian artist Hélio Oiticica. Oiticica […]
The Cannes Creative Effectiveness Lions 2014 was another showing of creativity renowned. These awards honour creativity that has shown a measurable and proven impact on a client’s business, whether that be through consumer behaviour, brand equity, sales, or profit. They are the most prestigious awards in the advertising world. (And on that note… I’d like […]
There’s a lot to be said about social media, the immediacy of it, the fact that it brings us all closer, the fact that you can post a message on Facebook and your best friend on Bora Bora can read it a few minutes later. It really does open up lots of windows of communication. […]
It may look like butter wouldn’t melt in their mouths, but most kids know just how to play adults in order to get what they want. With this in mind, Chemistry teamed up with Pull the Trigger to produce these two spots promoting Stena Line’s ‘Kids Go Free’ offer. Shot on location around Dublin, each […]
While it is rightly unacceptable to portray women negatively in advertising, it still seems socially acceptable to show men as idiots, especially when it comes to domestic or parenting matters. From the Mr Muscle ads to Oven Pride’s ‘So easy, even a man can do it’ to the infamous Huggies ‘Dad Test’ campaign which purported to show […]
At last night’s ICAD awards, held in Vicar Street, Chemistry put in another barnstorming performance. Our campaign for the Irish Examiner’s Farming Survey won 3 Silver awards – for press, outdoor and photography. In the radio category, we won 5 of the total 11 awards given out. We won 2 Bronze radio awards for Lidl […]
Our first TV ad for new client, Stena Line, promotes their ‘friend goes free’ offer, across all sailings to the UK, France and Ireland. It was directed by Richie Smyth and shot on location in Dublin.
In the 70s, if you wanted your music heard, all you had to do was send a demo tape to a record company and they’d sign you up to a 5 album deal, send you around the world on a Lear Jet while back home, millions of fans would queue up in Golden Discs to […]
The second of Chemistry’s TVC for Lidl’s Choose to live campaign.
Choose to Live a little. The first two TVCs for Chemistry’s new brand campaign for Lidl is a celebration of the people who ‘choose to live a little’ by shopping at Lidl. After all, when you shop at Lidl you can afford to be more generous to yourself and enjoy that bit extra, because you […]
Agencies love working on briefs to promote awards competitions. They’re a great opportunity to do outstanding work. Firstly, because if you’re going to encourage people to enter their best work in awards, the campaign to promote those awards had better be good too. And, secondly, because the ‘client’ is usually very receptive to good work. […]
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Every day, women all over the world are changing the world for the better – in big ways and in small. To coincide with International Women’s Day 2014, Oxfam wanted to put together a campaign which would celebrate these women as the heroes that they are. The TV spot, directed by Brian O’Malley for Red […]
Having noticed that Today FM presenters often play the Barry’s Tea ad to mark the start of Christmas, we thought the station should really have a seasonal ad of its own. So we (actually Emmet Wright) wrote one. And, given the season that’s in it, it’s a very generous 3 minutes long. Music by Icelandic […]
There’s so much to think about in the run-up to Christmas… particularly if you’re only seven years old. Our new Christmas ad for Lidl shows a resourceful little girl, on Christmas Eve, who desperately wants Santa to come. With the help of her little brother she raids her parents kitchen to obtain a very special […]
Another raucous night in the Workman’s Club – filled with unicorns, gorillas, explosions, and men in short dresses. It can only be the TABS Battle of the Bands. As reigning champions, Chemistry had a lot to play for – and the competition was as fierce as ever. Dressed in Beatles regalia to match our […]
A Lidl Shopping trip Decided to pop out to do some shopping at lunchtime today. Headed around to Ranelagh to check out the newly opened Lidl. And was I pleased I did! For just over a tenner, I got a bag full of purchases that were a pleasing weight on my arm. I got dinner, […]
Chemistry’s new TV campaign for Tesco Mobile puts mum firmly centre stage. Based on the insight that far from being a stereotypical ‘put upon’ character who struggles to cope with what life throws at her, she is the conductor of her family’s life; powerful and in control. Whether it’s coping with her children’s demands for […]
Chemistry has just completed a new TVC for the Irish Blood Transfusion Service. The IBTS needs 3000 donations a week to keep up with the national demand, so as the centerpiece for the IBTS’s new campaign it was vital that the TVC communicated the importance of donating blood. With that in mind, the spot focuses […]
Every media revolution that has ever been has spawned a raft of specialist agencies claiming exclusive knowledge of – and exclusive rights to purvey – the new medium. These specialists have loudly proclaimed the imminent demise of all pre-existing agencies, certain that the new medium would replace all forms of communication known up to this […]
Way back in ’66 The Walker Brothers told us ‘the sun ain’t gonna shine any more’. And, to be fair, it seems they were right – it does indeed feel like 46 years since the bloody sun showed its face, in Ireland at least. But now there are a somewhat more optimistic band of brothers […]
Yep, it must be that time of year again, the ICAD Awards. And last night we were delighted to celebrate wins with our clients BMW, The Irish Examiner and Lidl. The ICADs, which this year took place in the Guinness Storehouse, are the most prestigious awards in the advertising industry – designed to reward creative […]
This year marked the 60th anniversary of the much celebrated Cannes Lions. The event held in the Palais de Festivals in Cannes is a celebration of creativity where awards are held to recognise advertising campaigns from around the world whose work has really stood out. Being in a creative agency who have won Irelands first […]
Check out our new TVC for Lidl Barretstown. Lidl have pledged to donate one million euro over three years to the worthy cause that is Barretstown Camp, the charity for children with serious illnesses.
For ten years the Cannes Lions Academies have, in tandem with the festival of creativity, provided a bespoke training experience for the next generation of industry talent. This year Chemistry’s Eimear Dennis was one of thirty-five Account Executives chosen from around the globe to participate in the Cannes Lions Young Account Executives Academy. The programme […]
Chemistry seeks an ambitious Account Manager to join the client service team. The successful candidate will be educated to third level degree stage, will have at least 5 years experience in an agency, with a good mix of disciplines and across a range of sectors, and ideally will have a great track record of delivering […]
Chemistry copywriter and TABS Battle of the Bands alumnus Rob Maguire has been living a double life. Rather than using his evenings and weekends to brush up on what’s new in grammar & punctuation, Rob has been working away on an album with his band, Clockwork Noise. The album in question – which has […]
Editor’s note: this blog has been typed, in part, by a gravel-voiced narrator HE CAME FROM BEYOND THE STARS… cloaked in an asteroid that looked suspiciously like an orange. His mission? SUPRISINGLY PEDESTRIAN… but not unimportant – he is the friend that everyone needs, the back-up that never fails, the wingman that even Goose from […]
Our recent online video for Kerry Foods’ LowLow brand, ‘Adland Gal’, has hit 2.4 million views on YouTube – making it the 7th most viewed ad video on YouTube in April. The idea is based on objecting to how women are portrayed in food advertising, particularly in diet food advertising. Food is portrayed as something […]
For Kerry Foods brand, LowLow’s sponsorship of the hit US drama, “Once Upon A Time”, on Channel 5 in the UK, we produced a series of 11 animated stings. All graphics and animation was done at Windmill Lane and sound at Beacon Studios. Turnaround time, from brief to first stings on air, was 10 days […]
We are currently looking for a creative team (art director and copywriter) to join Ireland’s most creative creative department.
Experience level not important, but demonstration of extraordinary talent and determination to do work that will get recognition both nationally and internationally.
Email a brief CV and some samples of your work to: email@example.com
The esteemed advertising review website www.davidreviews.com paid our new ad for Valentine’s Day a very nice compliment. Here’s what they said: A LIDL BIT OF ROMANCE. This Irish commercial for Lidl highlights the notorious inability of men to find the right words where romance is concerned. A series of earnest yet inadequate chaps search in […]
We love Christmas at Chemistry, which is why for the month of December we shall be known as Christmastry. Not in an attempt to sound like ‘Christmas Tree’ you understand, but as a glorious and phonetically convenient seasonal union of our name and that of everybody’s favourite holiday. So how do we plan to celebrate […]
Or so the old adage goes. So you might think us unfortunate when you learn our recent work for Oxfam has involved us working with both. And in some instances, at the same time. Yesterday was such an event, and we didn’t feel unfortunate in the least. Quite the opposite in fact. When Oxfam brought […]
Last night, a team from Chemistry, named Heisenberg Harem, took part in a great event for an even greater cause. IRS Independent Radio Sales hosted a table quiz in aid of The Jack and Jill Children’s Foundation, in The Village on Wexford Street. The Jack and Jill Foundation is a wonderful charity and it was […]
Last night Chemistry’s current band – ‘Lorem & the Ipsums’ – won the Advertising Benevolent Society’s Battle Of The Bands which took place in The Workmen’s Club. It was a big surprise as we thought we’d been pipped at the post (as we were last year) by Cawley Nea’s ‘TBNWA’ who performed a fantastic set […]
So, the day has finally arrived. The analogue TV signal is being switched off. Those of you who have failed to make the switch to digital can pack your bags and go live in a damp cave – you obviously weren’t listening to the cartoon cat and dog who, bless them, did their very best […]
When dealing with such highly emotive issues as children’s rights, keeping absolutely impartial can be tricky. That was the challenge we faced when working on the Referendum Commission’s new TV spot, and we’d like to think that we pulled it off. Taking the relatively straightforward concept of ‘speech delivered to camera’, we did our utmost […]
Three cheers to the marketing folks at Bodyform, the feminine hygiene brand who have raised their heads above the parapet and responded with atypical humour at a tongue-in-cheek complaint made on their Facebook page by a bloke called Richard. His original complaint is here: https://www.facebook.com/Bodyform/posts/10151186887359324 Most brands would choose to ignore this kind of poke […]
Went to the Dublin Web Summit today. I spent most of my time in the ‘Digital Stage’ – some very impressive speakers. And the usual idiots doing nothing more useful than promoting themselves or their company. Alexis Dormandy of LoveThis belongs in the former category. Speaking of his time working at Virgin, one of the […]
Y&R, Malaysia created this brilliant series of ads for Penguin books. The simple line ‘ A book for every interest’ runs across a variety of literary genres represented. Using the iconic penguin from the Penguin logo Y&R created seven interpretations of the penguin specific to the genre with really great respect to each. For now, […]
Are you a potential superstar Account Executive? We are looking to recruit a positive, hardworking, motivated Account Executive. The role will require the successful candidate to work within a team in a very busy Agency on Retail, Motor and Government accounts. Candidates are not required to have previous agency experience but they are required to […]
People love brands that have a greater social purpose. Brands that are somehow making the world a better place, that have picked up on one of our many problems and are genuinely trying to fix it. All the while cleverly promoting their brand and associating it with a positive societal change, naturally. This latest campaign […]
We all remember the John West viral where the fisherman scrapped with the bear on the riverbank, right? Well now comes the latest iteration of the company’s pledge to endure whatever it takes to bring you the best. In this case, engage in a dramatic movie-like chase sequence with a rather terrifying bear. Awesome fish […]
From their ‘Big Ad’ to ‘The Woman Whisperer’, Carlton Draught are a beer brand that just keep doing it right. Big budgets are never squandered in the hands of these guys, and this latest spot is no exception. The ‘Beer Chase’ is essentially the classic car chase done on foot – while carefully holding full […]
Well, sort of. They do compare their service to the creation of the universe. Don’t they?
Facebook’s first major self-promotion ad has launched. See what you think.
The results of a fascinating poll made the headlines in the UK’s Press Gazette a couple of weeks ago. The Press Gazette is a print and online magazine specifically targeting journalists. Given the poll’s findings, it’s hardly surprising that the story didn’t make it into mainstream media. Because, instead of trust being the table stake […]
Our new 48-sheet for the Irish Examiner is for a special investigation into the growing phenomenon of elderly motherhood – where, thanks to a triumph of science over nature, women who are well past normal child-bearing age are getting pregnant. (The medical definition of ‘elderly primigravida’ is women over the age of 35 giving birth […]
Pensions – possibly the lowest of the low interest categories. That is, of course, until the day of retirement when you realise that your monthly paycheque, like the need to comb your hair or the ability to find any clothes that suit you in Topman, has become a thing of the past. Then, a pension […]
The advertising industry doesn’t need brave clients. What the advertising industry needs are clients who spend plenty of money. Brands need brave clients. Companies need brave clients. But, in the vast majority of cases, neither brands nor companies have brave clients. Veteran UK creative, Dave Trott, writing for BrandRepublic recently, quantified the problem very effectively: […]
Lidl has been one of Ireland’s fastest growing and most successful retail brands over the last decade. And now sees the launch of Lidl’s most significant brand campaign to date. Entitled ‘Choose’, the new TV campaign created by Chemistry, includes a brand TV commercial , directed by Brian Durnin of Red Rage films, and produced by […]
Josh Gordon is one of Dublin’s creative young photographers. His blog, full of interesting work by himself and others, is addictive. Only 21, this guy is annoyingly good at such a young age. He has a distinctively cool ‘gangsta’ style throughout most of his work. Every day Josh blogs some new idea or ridiculously good […]
Ways to tell it’s summer in Ireland: 1. It’s raining 2. It’s bright getting up. 3. There’s a new Coors Light ad on the telly! Yes it’s that time of year again, when the lovely people at Heineken let us loose on their fun, refreshing, Rocky Mountain brand. This year’s ad is less snow, more […]
On a recent shopping trip to IKEA for some bright, new office furniture, Eva and I got a crazy notion: why pay for delivery when we could bring our entire purchases home with us that day? The only thing that could possibly hinder us was that we were driving our Chemistry MINI….and we needed to […]
This is the new TV spot for Richmond Ham, a product we’re told is 100% natural. We see a bunch people wandering about on a farm, led by a pretty young man singing a song about the his favourite brand of processed meat. He has a voice like Frank Sinatra and the lyrics explain that […]
Facebook’s stock is on the slide right now. Not only is it down with the hedge fund managers due to its stuttering stock performance since it floated but pundits have begun to predict the giant social network’s demise. (A rather hysteric headline this week on Mashable Social Media goes as far to boldly predict a […]
Having blogged here before about the negative portrayal of men, particularly fathers, in advertising, some recent ads appear to suggest that maybe the trend is reversing. First, an ad we did for Irish Life last year, tackling the thorny issue of life assurance and showing that taking out life cover is just one of the […]
“The Pitch” on Sky Atlantic (Wednesdays 8pm) should be required viewing for everyone involved in pitching – be they agency, client or pitch doctor. Produced by AMC, the company that brought us “Mad Men” and “Breaking Bad”, good things were expected. Now three weeks into an 8-part series, each week it goes behind the scenes […]
It’s difficult to do money-off retail ads well. Particularly when there’s a starburst involved. But this ad, from Peru, is a best-in-class example. They know their target audience and how to get their attention – what Mum is going to be able to ignore a small, tearful child? And they have managed to convey the […]
Here’s a lovely and refreshingly low-tech way to sell a product to people who initially appear to have no need for it. While facial hair may be de rigeur in the western world, in Taiwan the baby-faced look is preferred. So Ogilvy in Taiwan developed a campaign that augmented reality by using a little ink […]
For the last couple of weeks, we have been working with those wonderful people in Red Rage Films and Oxfam Ireland, on a campaign that will, hopefully, prevent many needless deaths in West Africa over the coming months. As Oxfam Ireland put it: “What we’re witnessing in West Africa is beyond belief. With little rainfall […]
The upcoming Fiscal Stability Treaty is really beginning to dominate the headlines – perfect timing for our second campaign on behalf of the Referendum Commission. The Referendum Commission’s role is ensure that voters know there’s a Referendum, to encourage them to vote and to make sure they understand what they’re voting on. It’s always challenging […]
Our new Dubliner Cheese TV spot had its first airing on Monday 7 May. The commercial is set at the cheese counter in a grocery shop and focuses on an amusing and modern-day misunderstanding between two adults. The counter is manned by the rather hunky Dubliner Cheese man, who is getting cheese samples ready for […]
This wonderfully offbeat artist has created a series of self portraits taken with her camera phone in airplane toilets. Using only objects found in the confined space (and, ingeniously, an inflatable neck support) Nina Katchadourian’s images play with the poses and style of 15th century Flemish portraiture. It helps that her face has the right […]
I recently took a trip to London to see the Hockney landscapes exhibition at the Royal Academy and the Lucien Freud portraits at the National Portrait Gallery. I felt very grown up. Sadly, Freud was sold out, but I’d reserved tickets for Hockney a month earlier and the show more than made up for it. […]
On the way to work this morning, I spotted a pavement ad neatly positioned outside a watering hole for 48 Go Conquer. It reminded me that a) this is something that I have been meaning to blog about and b) I am truly tardy with my blogging duties. The first time I saw the Co […]
It’s nice to know our work is inspirational!
We got a lovely surprise this week when we received an email from an artist called Gillian.
Gillian liked the BMW ad we created so much she was inspired to paint this scene in oil called ‘First Step’.
2011 for me will be remembered mostly for the VW ad featuring a kid as Darth Vader being brought up as a reference in meetings more times than anything else… Even if you don’t like Star Wars, VW’s ‘The Force’ was generally considered to be very effective on the ‘is it cute or is it […]
Here’s a fascinating exercise in brand logo recognition and understanding. A five year old girl gives her impression of a couple of dozen logos presented to her by her graphic designer father. Some you’d expect: Starbuck’s is “the coffee logo”. Some you might not: McDonald’s golden arches “looks like a fry, but it’s an M […]
Jocelyne Grivaud, a French artist with a bit of a Barbie obsession, has reinvented Barbie as famous works of art and cultural icons throughout the ages. They are all here (along with all sorts of other weird and wonderful stuff) but here are my favourites.
Open pigtail-pulling and slagging off between competing brands is something I’m never too sure about. On the one hand, it’s a very direct way to point out the (supposed) superiority of your product, but on the other…well, kind of feels too easy, doesn’t it? So it was surprising to see two of the biggest and […]
Given the somewhat, ahem, competitive nature of our industry it should come as no surprise that creative people have upped the ante when it comes to the humble resumé. From movie posters to infographs, here are some nice examples of how some have turned their application into a demonstration of their skills. Nice. And I […]
Chemistry is currently recruiting for a planner. Ideally, candidates will have a minimum of 5 years experience and be motivated by the ultimate goal of producing strong creative work which engages audiences and delivers on our Clients’ objectives. If you think you would be interested in working at Chemistry get in contact and drop me […]
What a sweet idea. Developed by Berg London, it’s a little thermal printer that acts like your own ticker tape. You set up subscriptions via your smartphone, and the Little Printer creates a ‘mini-newspaper’ that’s delivered to you whenever you want. Matt Jones, principal of Berg, spoke last week at an event organised by It’s […]
It had to happen, but did it have to happen here? The answer, of course, is yes. Welcome to Tallafornia. With the success of Jersey Shore, Made in Chelsea, Geordie Shore, TOWIE etc., an Irish version was sure to follow. After all, no one nation on Earth could hope to monopolise idiocy. The free movement […]
A Friday afternoon tribute to the most annoying Mac feature. Ever.
Stars: Rachel & Adrian
Original Screenplay: Rachel
Production Manager: Kerrie
Tech Manager: Eva
With Thanks To: Nicole (for tolerating the shoot)
“Isn’t he the guy Coke owns?”
No, no children. Santa is in fact a “a Concept, not an idea. It’s an Emotion, not a feeling. It’s both Yesterday and Today. And it’s Tomorrow as well.”
For your marketing in-joke pleasure, some excerpts from the Santa brand guidelines.
Link to the full document below.
Ah, Christmas ads. Cue the snow, some feel-good music, cute kids, hugging friends, family homecomings, and reactions to gifts that would imply they’ve just been presented with a life saving kidney. All well and good. But it’s nice when a big brand like Harvey Nichols breaks the mould and has a bit of fun. Taking […]
We do wholly approve of the song being used in this manner. I smell a Chemistry staff Christmas video idea…
Take it away sea boys and gals!
There is not a shop in Dublin you can walk into this month without hearing the Mariah Carey Christmas classic ‘All I want for Christmas’. All she wants, it transpires, is you. All the world wants, I reckon, is for that song to go away. For some, it is a source of great joy. The […]
Organ donation – how to get more people to carry donor cards – is an incredibly worthwhile initiative. It’s a dream brief for a creative team, offering the opportunity to do some challenging and award-winning work. And judging by one of the two ads we’re comparing in this piece, those are the only assessment criteria. […]
The haters and cynics are, no doubt, having a field day with last night’s broadcast of Ricky Gervais and Stephen Merchant’s new sitcom ‘Life’s Too Short‘. Having enjoyed The Office and Extras enormously (both are in my all time top 10 TV series), I was anticipating the new one as I might a gig by Stevie […]
Our Halloween kids party was a rip-roaring success, thanks to the stars of the show: Jackula and, of course, the kids themselves. They wouldn’t stand still long enough for us to count them but we think they numbered between 40 and 50.
(Click to enlarge images, then click again for full size)
Australian photographer Lincoln Harrison has created a stunning set of landscape images, using ultra-long exposures to capture star trails. Lovely.
Here’s a bit of lighthearted, old fashioned fun. Fox Retro, the channel that broadcasts wall-to-wall old school series like Kojak and The Love Boat, have commissioned animator Punga to create their new Italian TV spot. The station’s slogan ‘Play Again?’ fits like a glove for the retro arcade game style adventure, featuring many of the […]
(click on pictures for larger image) There were tense scenes at Portobello’s Lower Deck pub last Thursday night as agency types gathered for the TABs Battle of the Bands. Picture the Eurovision where the different acts huddle around small tables looking for opportunities to sabotage their closest rivals, while turning on a wide smile every […]
As titles go, it’s axiomatic and yet the notion that there are millions of compelling stories happening everyday on Twitter everyday is foreign to many. That’s likely why Jack Dorsey and the Twitter team were motivated to create a site (http://stories.twitter.com/) and feed (@twitterstories) that expose some cool stories about people who use Twitter to […]
It was the great American graphic designer Paul Rand who first said: “Don’t try to be original, just try to be good”. And this advice is nowhere more valuable than in the discipline of typography. These days any fool can knock up a half decent piece of design, given the wonderful menu driven, template based, […]
It being almost Movember, a wonderful initiative lots of us in Chemistry supported last year by enduring a month-long hairy-lipped humiliation, we got to thinking about public service advertising (originally public service announcements). They’ve come a long way. From stilted black and white ads telling people to park properly (who remembers Reginald Molehusband?) to a […]
Here’s a really interesting piece from France 24, the international news channel, announcing their Twitter presence by celebrating the power of social networks in both shaping and disseminating news. The references to Gadaffi are either incredibly timely or scarily prescient. See the commercial here.
There is so much hype about Durex’s new interactive ad, “Digital Love“. And it is such a disappointment. The ‘prank a friend’ aspect, which allows you to upload a friend’s picture and send them the piece, would have been okay…three or four years ago. Great production values cannot disguise a weak idea and, if you’re […]
‘Buy less’…may not be a ridiculous thing to say to your consumers Outdoor brand Patagonia has teamed up with eBay to create a market-place for used-clothing Patagonia gear. This idea is closely linked to Patagonia’s brand value of ‘buy less, buy quality’. The hope for the used clothing is that some will sell it to […]
Our new campaign for eircom launches this week, focussing on the many reasons 60,000 customers decided to switch back to eircom last year. And there really are tons of reasons; from the expected, like really fast broadband, to the lesser-known extras like StudyHub and discounted mobile packages. The tricky part was presenting all of these […]
On September 8th Chemistry was appointed by the Referendum Commission to produce a communications campaigns for the two Referendums which take place on October 27th In the 4 weeks since then we have produced: A ‘Guide to the Referendums’ in Irish and English which will be delivered to over 2 million homes in Ireland A […]
Huggies, the sellers of nappies in which babies can pee and/or poo themselves, wanted to let parents understand that their kid will be protected no matter where or when the moment takes them. Convention demands an educational approach, explaining the elasticity of the nappy, the layers of fabric to absorb the matter and the comfort […]
The cat video. A veritable phenomenon of the YouTube age. There are entire websites devoted to them, newspaper articles written about them, fan pages set up to worship their feline stars. In fact, the number of Facebook friendships based entirely around the sharing of these fluff-filled capturings is estimated to be in the millions*. Impressive […]
It’s no secret here that I have an addiction to online discounts on Daily Deal sites. Over a year of courting with different websites, I am starting to wonder whether I really am making savings, or simply encouraged to spend more? I mean, it’s a happy day for me when someone introduces me to a […]
Once in a while, if you work in advertising, and you say your prayers, you get to work on a TV ad you really, really want to work on. One that makes all those evenings spent in dusty studios, drinking Red Bull and eating Custard Creams, watching a food stylist drip some yellow fat onto […]
Our series of print ads for the Irish Examiner promoting their Special Investigations has been attracting major plaudits within the industry, locally and internationally. First up was the “Hell On Earth” outdoor which was awarded Best Outdoor last week on BestadsonTV.com, the global ad industry website, showcasing the world’s best in every medium. The following […]
It’s comforting to think that in the midst of the destruction that swept the UK recently,
there were those more interested in creating things rather than destroying them.
Or at the very least amending them.
Witness the delightful “Photoshoplooter”…. click here to see more
I love billboards because of the sheer size of the damned things. You see, sometimes scale IS the idea. Any one who does not recognise this characteristic, when creating a large format outdoor execution is wasting a very large (format) opportunity. I was reminded of this recently when looking at the work of sculptor Ron […]
A couple of months ago there was a photo of Enda Kenny on the front steps of our building. This was taken while we were working on the Fine Gael election campaign and before he became Taoiseach. Today we surpassed that moment. Actually we didn’t just surpass it, we made that moment seem positively insignificant. […]
According to a recent article in New Scientist magazine, a primatologist at Yale University, Laurie Santos, is currently conducting research into a subject close to all our hearts: advertising to monkeys. What Santos is trying to establish is if the behaviour of monkeys can be influenced by messages similar to advertisements. Santos’ team have created […]
Can you imagine an ad running regularly on Irish national radio that did not name a single product or service? It did happen – recently. There was no branding of any kind on this ad. There was barely a call to action. There was simply a bloke with an acoustic guitar singing a cheerful song […]
(via: Tumblr) The concept of The New Work Style has been floating around for the past few months and I recently came across this nifty little chart that endeavors to explain a little bit of what it means with the convenience of some stats* to back it up (*stats are based on US market data). […]
This Flickr set illustrates what makes each and every one of us unique by documenting what individuals carry with them. Some are funny, some scary, some intriguing. But, as a cross section of apparent randomers, one has to ask two very specific (if unsavoury) questions – where are the tampons? And, has everyone stopped protecting […]
If there’s one sector it is hard to advertise in right now, it’s the financial sector. In a sea of overwhelmingly negative publicity it is very hard to launch any kind of boat. What made our job even harder was that the subject of the ad is arguably the most delicate of all: protection products, […]
Say hello to Zorro – one of 3 baby foxes living under (yes under) Chemistry. Actually, they’re probably not babies anymore, but they still possess a pre-pubescent cuteness and haven’t started rummaging in the bins yet. Our ground floor offices at the back are the perfect ‘hide’ for viewing opportunities. With our agency dog Charlie […]
It would be fair to say we’re a bit proud of our new campaign for the Irish Examiner. It’s a campaigning initiative on the Examiner’s part about suicide – every year, some 500 people in Ireland are lost to suicide – promoting discussion and greater understanding of the causes of suicide, the signs to look […]
Monday’s blog warned you about wasting your time on the Internet. Today’s blog offers some advice on how best to spend your Internet time. In the time it took you to read that sentence, 236 amazing things and 14 more kitten photographs have been uploaded to the web. In this blog I will tell you […]
IGNORE THE BELOW Last week’s blog about the 75 year old Georgian lady who broke the internet because she was so far behind in her status updates and tweets made me wonder about this “information overload” we hear so much about. I think about this “information overload” every time I update my status: “sleepy”, check […]