Weaning is one of the biggest milestones in a baby’s development, so it’s important to get it just right . With this in mind, Milupa, Danone’s baby cereal brand, created their new ‘Tailored for Little Tummies’ campaign.

Through the medium of dancing babies following a step by step routine, Chemistry and Piranha Bar have helped Milupa show that just like a dancing, once you follow the right steps, weaning can be easy and fun. All it takes time, coordination and just a little bit of patience!