The Dunnes Stores Christmas TV ad is a heartwarming tale of how a bunch of plucky children come together to make sure that Santa can’t miss their town. The campaign embraces story telling with a big brand feel which is generating a hugely positive reaction.

The campaign is also running on national billboard, social and digital. Shot over four days on location in Blessington, Kidlare and Inistioge in Kilkenny, this was a big production using a local crew of up to 70. The snow effects were man made and the music was especially composed by Stephen McKeon using a 62-piece orchestra recorded in Windmill Lane.