The GAA Championships represent the sporting pinnacles of Ireland’s native field sports. For swathes of the country, their county’s progress defines their summer. Happily, The Irish Examiner newspaper is here to define those games. In this playful campaign, the unique vernacular and terminology of the games are explained to the uninitiated.

Credits

Creative Director: Emmet Wright
Head of Art: Hugh O’Connor
Copywriter: Mick Loftus
Illustrator: Bob Venables
Account Manager: Orla Kennedy