Daffodil Day is a major part of the Irish Cancer Society’s fundraising efforts, with the money raised going towards funding their research programs, as well as providing practical support to those living with cancer and to their families. The ad tells the various stories of the people the Society helps, as well as showing how vitally important the work of ICS Staff and Cancer Researchers is to so many people. By focusing on both individual stories and on the Irish Cancer Society’s role, the ad encourages everyone to get involved and donate on Daffodil Day. If you would like to support the Irish Cancer Society please visit www.cancer.ie