For our latest ad for the Irish Examiner’s Weekend Magazine, we wanted to convey the thought that when you open up the Weekend Magazine it is like inviting some of Ireland’s most interesting writers into your home. The ad features a couple curling up on the sofa with the weekend papers, surrounded by some of the Irish Examiner’s many exceptional writers (including legendary chef Darina Allen, provocative and thought provoking writer Louise O’Neill, Olympic Athlete Derval O’Rourke, and many more).

Shot by photographer Liam Murphy, it was a big production involving hair, makeup and wardrobe for the 8 writers and 2 models, as well as a set build (all of which required meticulous planning). The campaign made it’s debut with a stunning double page spread in the Irish Examiner and will soon be appearing online, on National Radio, and on Billboards around the country in a Nationwide Campaign.